Past Webinars

July 30, 2019

Welcome to Acoustic

Welcome to Acoustic – the world’s leading independent AI-powered marketing cloud recently spun off from IBM. Join CEO Mark Simpson and Jay Henderson, SVP, Product Management, as they share details on our company’s new agility, product vision and mission to enable marketers to “unleash their brilliance” through purpose-built AI-powered tools and an open platform. 

August 22, 2019

2019 Marketing Benchmark Report Tips & Highlights

We share results of Acoustic’s exclusive “2019 Marketing Benchmark Report,” an analysis of email and mobile metrics from messages sent during 2018. And, long-time user of benchmark data will share his successes, pitfalls and observations on the meaning of the metrics themselves. Attendees will also receive a customizable PowerPoint presentation for sharing and discussing performance and opportunities for improvement with your co-workers and executives.

September 19, 2019

Getting started with SMS Marketing: Uses cases, tips and best practices

In this webinar we will share cases studies and multiple use cases to help marketers understand how to get started with SMS and where this channel might best fit into their overall communications and marketing strategy. You will also learn a number of best practices and tips including how to build your SMS database, leveraging automation, integrating SMS as part of a broader omni-channel strategy, and using CRM and customer behavioral data to deliver highly targeted messages, in real time.

October 2, 2019

Harness the Power of Reporting Metrics With Performance Insights for Acoustic Campaign

In this webinar we will show Acoustic Campaign clients useful reports and insights that should be leveraged to help drive continuous improvement in your marketing efforts. We’ll share improvements and advancements coming to Performance Insights, including improved loading time and capabilities you can’t access within Classic Reports.

2019 Holiday Marketing: Best Practices for Before, During and After the Shopping Season

In this webinar we will share a variety of tips and best practices in email marketing, mobile, data management, customer experience and web content that can help ensure a successful holiday season and great experience for customers. Tips shared will be for three holiday periods: Preparing for the holidays, during the holiday season, and after the holidays are over. 

November 1, 2019

How to get to brilliant in 2020: 4 keys to marketing success

It’s a tremendous effort to keep in front of trends and guide your organizations to deliver the most effective, personalized customer experiences. There is hope! In this session, we’ll discuss 4 trends marketers cannot ignore to drive results into 2020 and beyond.