Acoustic Announces its Gartner Magic Quadrant Recognition

Largest Independent Marketing Cloud Recognized for CRM Lead Management

NEW YORK, October 3, 2019 – Acoustic, the largest independent marketing cloud with a total focus on the marketer, today announced it was identified as a Leader in the Q3 2019 Gartner Magic Quadrant for CRM Lead Management.*

The company was recognized among 15 vendors and named in the Leaders quadrant in the report. This acknowledgement is significant because, according to the report, “customer marketing teams are reporting back to Gartner that one of their top strategic marketing
objectives for their business is new customer acquisition.” Gartner also notes that “marketers see analytics and content management as key to CRM lead management success.”

“Gartner’s recognition of our marketing and lead management tools and solutions comes on the heels of a very exciting quarter for Acoustic, during which we launched as a standalone company, unveiled our new brand identity, introduced several new product innovations and were recognized by another prominent independent research firm for our best-in-class offerings,” said Acoustic CEO Mark Simpson. “We believe this recognition substantiates what marketers have told us about the value of our purpose-built tools that empower them to connect with their customers on a more personal level and build brand loyalty.”

Acoustic is a first-time entrant to the Magic Quadrant this year, marking the second industry recognition the company received in September 2019. It is the latest in a series of milestones for Acoustic, which separated from IBM and debuted as the largest independent marketing cloud in the summer of 2019. Since the launch, the company has announced its commitment to providing purpose-built solutions, bolstered its C-Suite leadership team and released its 2019 Marketing Benchmark Report. Most recently, the company announced that they will be hosting an event to formally launch the brand and discuss the most pressing challenges marketers face.

Acoustic focuses exclusively on helping marketers solve their biggest challenges. Its purpose-built solutions provide digital and mobile marketing analytics, content management and personalization tools to more than 3,500 brands spanning industry sectors and 70+ countries. The company’s streamlined, privacy-first open platform connects, dissects and analyzes data from internal and external sources, providing marketers with valuable insights and a completely customized experience.

Source: Gartner, Magic Quadrant for CRM Lead Management, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, 23 September 2019. *Acoustic is a newly created company formed by Centerbridge Partners. The transaction was announced in April and closed on 28 June 2019. For the purposes of this research, Gartner evaluated IBM’s offering.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Acoustic

Acoustic is an independent marketing cloud platform driven by a mission to unleash the brilliance in marketers. Acoustic offers the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Acoustic is headquartered in New York City. For more information, visit www.acoustic.co.

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