The challenges facing marketers today are complex. From dealing with dozens – even hundreds – of tools in the stack to navigating complex privacy regulations; being able to scale to meet growing customer demand; and finding ways to demonstrate that marketing is efficiently and effectively contributing to revenue and profit.
At Acoustic, we recognize those challenges, along with many others, and are building our platform to meet them head on. To make marketers more productive requires an integrated approach with an open architecture, user-centric design built around real workflows, high performance and scalability, and embedded AI capabilities that deliver measurable results. This is our vision for 2020 and beyond: The Acoustic Marketing Platform.
Acoustic will help you drive better business and marketing results through major investments in these areas (user-centric design, open ecosystem, performance, scalability, embedded AI) and through new product and services enhancements including AI-powered anomaly detection in automation programs, distributed marketing for franchises, business impact analytics for identifying user experience improvement ROI, and premium support.