Personalisation

Tailor your digital marketing to the customer experience across every engagement opportunity in real time.

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Key Capabilities

Customer Success Story

Elevating email marketing to the big leagues

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Business Challenge

Big 5 Sporting Goods wanted to make sure it was reaching out to customers with relevant email messages—but found it challenging to create personalised content at the speed and scale it desired.

Transformation

Big 5 Sporting Goods uses Campaign to empower its digital marketing teams to build targeted, timely campaigns that resonate with customers.

Results

• 4% increase in email open rates driven by more eye-catching content. • 62% shorter campaign creation time puts offers in customers’ inboxes faster. • Seconds to confirm e-newsletter subscriptions, nurturing loyalty.

“It has opened up a whole new realm of possibility around creating and customising marketing campaigns.”

—  Sergey Solorzano  — Senior Email Coordinator