The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019: get the report to learn why Acoustic is named a leader.

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Key Capabilities

Customer Success Story

Ticketmaster connects venues to their audience

Business Challenge

Ticketmaster wanted to help their clients harness data to personalise their outreach, helping to drive ticket sales, retain season ticket holders and create up- and cross-selling opportunities.

Transformation

Ticketmaster launched a new digital marketing offering called TM Engage. Powered by Campaign, TM Engage helps Ticketmaster’s clients deliver personalised messages to fans.

Results

• Enhanced the fan experience with tailored content, helping to drive ticket sales. • Created new up- and cross-selling opportunities via greater fan engagement during events. • Nurtured season-ticket holders and encourages more people to renew each year.

“We don’t see ourselves hitting a limit with our partnership.”

—  Jen Zick  — VP of Direct Marketing