Acoustic Exchange

Formerly Universal Behaviour Exchange

Exchange customer data in real time

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Seamlessly connect your entire marketing ecosystem and break down customer data silos. Exchange helps marketers connect customer identities across their marketing platforms in order to better understand individual customers in context, based on cross-channel behaviours. Using an intuitive user interface, marketers can share customer events and audiences across their technology solutions. The Exchange ecosystem provides marketers with customer insights, engagement and the ability to orchestrate automated, personalised marketing strategies across channels in a more unified way.

Exchange customer data in real time

Schedule A Consultation

Seamlessly connect your entire marketing ecosystem and break down customer data silos. Exchange helps marketers connect customer identities across their marketing platforms in order to better understand individual customers in context, based on cross-channel behaviours. Using an intuitive user interface, marketers can share customer events and audiences across their technology solutions. The Exchange ecosystem provides marketers with customer insights, engagement and the ability to orchestrate automated, personalised marketing strategies across channels in a more unified way.

  • Seamlessly connect your entire marketing ecosystem without help from IT to share customer events and audience segments across applications.
  • Share audience segments between systems in order to activate them in various channels such as email, mobile, web, social and paid media.
  • Freely exchange contextualised customer behaviour and identity data across tools, environments and organisations in real time.
  • Use the interactive Integration Manager to easily connect your technology solution to the ecosystem. This feature is for Business Partners who want to join the Exchange ecosystem.

Essentials allows marketers to create real-time data exchanges across Acoustic and Business Partner applications at no charge.

Standard allows for greater annual volume and creates real-time data exchanges across Acoustic, Business Partner and client-owned applications.

Benefits

1

Create more meaningful interactions

Gain a holistic view of your customers in real time by connecting your ecosystem.

2

Increase data security

Remain in control of your owned and linked data to maintain full security.

3

Always be agile

Get more out of your tech investments and allow them to evolve with your needs.

4

Improve marketing outcomes 

Integrate your data to harness the power of your marketing solutions to make better, more informed decisions.

5

Save time and money

Avoid costly and time-intensive custom integrations and the need for ongoing IT maintenance.

6

Boost engagement and customer satisfaction 

Design more personalised experiences by knowing your customers throughout their entire journey with your brand.